Mike Jeffries is an American businessman best known for his role as the CEO of Abercrombie & Fitch, a clothing brand that rose to prominence under his leadership. He joined the company in 1992 and played a significant role in transforming it into a popular lifestyle brand aimed at young consumers. Jeffries is credited with revamping Abercrombie & Fitch’s image through an exclusive and provocative marketing strategy, often relying on sexualized advertising and cultivating an air of exclusivity around the brand.
Jeffries was born on July 15, 1944, and earned a degree from Claremont McKenna College, later pursuing an MBA from Columbia Business School. Before joining Abercrombie & Fitch, he worked with other retail brands, including his own clothing business.
Despite his success in building Abercrombie & Fitch into a globally recognized brand, Jeffries also faced significant controversy. His leadership style, focus on image, and public comments about the brand’s target audience attracted criticism, particularly regarding its exclusionary practices and marketing approaches. This backlash, combined with declining sales, led to his stepping down as CEO in 2014.
Jeffries has largely kept a low profile since his departure, but his tenure remains a key chapter in the history of retail and branding strategies aimed at youth culture.